Contagious
Contagious
Jonah Berger
Your Price* $5.49
Why do some ideas and products spread while others with bigger budgets disappear? Berger spent a decade studying exactly this and boiled it down to six principles anyone can apply. The luxury steakhouse that blew up because of a cheesesteak alone makes this worth reading. Practical, surprising, and genuinely useful.
"Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world"
Daniel Gilbert, author of the bestseller Stumbling on Happiness.
- New York Times Bestseller
Used Paperback
256 Pages
Published by Simon & Schuster, 2016
ISBN 9781451686586
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